Toronto Public Library Foundation
I’m Library People
TPLF asked Porter Hughes to develop a social media campaign to spread the word that the Library offers much more than just access to books. With a limited budget and a short timeline, we built an organic SM campaign, “I’m Library People,” a rallying cry successfully presenting the multi-faceted way the library supports its communities. What began as a fundraising campaign continues to be leveraged as a brand identity component for the Foundation today.