Through programs, services and initiatives, Rogers Cybersecure Catalyst aims to be a leader in empowering digital citizens. Our brand strategy findings called for a daring and inventive persona for Catalyst’s visual identity launch, differentiating the organization in a category awash with expected representations of security and cyber-tech aesthetics. Porter Hughes worked with a hybrid of human and digital elements, creating a “byte iris” icon to represent a symbiotic relationship between people, data and technology. The icon expresses the varied experiences, perspectives and insights harnessed by Rogers Cybersecure Catalyst to address the present and future opportunities and challenges of cybersecurity.