Volcano Theatre is a Toronto-based live performance creation company. They work experimentally, collaboratively, and with an eye to making art that is socially and politically current. Volcano needed a series of brochures—to highlight their new works and to raise awareness about their company. The bold collateral announcing their upcoming performances were designed to expand their reach, engaging new audiences. A separate informational brochure sought to attract new supporters, informing on how important grass-roots fundraising with their non-traditional approach to board membership can be for an independent institution such as themselves in the highly competitive cultural market.