
Mike Weir Wines
Vinyasa
Project lead
Porter Hughes
Creative lead
Porter Hughes
Brand strategy
Agency59
Design
Porter Hughes
Copywriting
Agency59
Mike Weir Wines was ready to prove that their wine could be at once excellent and affordable; they needed a name and aesthetic to represent their new product to a niche market—young women ready to try something new. Guided by extensive market research and working within tight budget constraints, our copywriting and creative teams landed on a name and conceptual approach that reflected the lifestyle category they were targeting.








