Great Canadian Gaming Company - Shorelines Casinos

Great Canadian Gaming Company

Shorelines Casinos

Project lead
Agency59

Creative lead
Porter Hughes

Brand strategy
Agency59

Design
Agency59

Copywriting
Agency59

Sector
Retail

Type
Branding
Strategy

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The Great Canadian Gaming Company brought us on board to help secure their award to purchase a trio of Ontario casinos up for sale. Still in the conceptual development phase, we had to remain nimble as we worked to build a brand identity for this emerging project. After several rounds of potential name and design approaches, we landed on a brandmark that would reflect the essence of the selected name which reflected the local geography. The final design reveals a poker chip with a simple ā€˜Sā€™ designed with nautical elements capturing the casino it represents and the cottage life and boating culture it addresses. This elemental poker chip would do a lot of lifting for the Shoreline brand as the bricks and mortar casinos soon followed.

Great Canadian Gaming Company - Shorelines Casinos
Great Canadian Gaming Company - Shorelines Casinos
Great Canadian Gaming Company - Shorelines Casinos
Great Canadian Gaming Company - Shorelines Casinos
Great Canadian Gaming Company - Shorelines Casinos

Project lead
Agency59

Creative lead
Porter Hughes

Brand strategy
Agency59

Design
Agency59

Copywriting
Agency59

Sector
Retail

Type
Branding
Strategy

Share this project
Email
Facebook
LinkedIn
Twitter