University of Toronto’s Obstetrics and Gynaecology department asked us to present their 5-year strategic plan to advance women’s health by placing healthy women and healthy babies in the front window. Working within existing brand guidelines, we used powerful images to help tell their story. We employed a geometrical element to compliment these human stories and to serve as a visual building block for the publication. The 5-point star motif was used to represent the five pillars of the strategic plan.