#FlagshipFebruary started as an idea tweeted by @BeaumontDrinks, was picked up by @PorterHughes and 3 weeks l8r was a full-fledged, branded SM campaign generating 5,152 posts by 1,710 users and creating 25,049,624 impressions. Daily essays written by the best beer writers from around the world were posted to our site, FlagshipFebruary.com. Our 6ix-pack collateral packages sent to supporters worldwide paid homage to the movement’s hometown roots.